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Email subscriber list management

You can use email marketing to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

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Collect email addresses from customers

Iz pravnih razlogov in razlogov zasebnosti zagotovite, da promocijska e-poštna sporočila pošiljate samo strankam, ki so se strinjale s prejemanjem trženjskih sporočil iz vaše spletne trgovine. Stranke se lahko naročijo na trženjsko e-pošto tako, da dodajo svoj e-poštni naslov v prijavo na glasilo v vaši spletni trgovini, označijo potrditveno polje na blagajni ali tako, da podajo soglasje ob prijavi v svoj račun stranke. S spreminjanjem nastavitev blagajne lahko nato poskrbite, da prejmejo potrditveno e-poštno sporočilo o naročnini.

After a customer accepts marketing from your online store, their email address displays on the Customers page of your Shopify admin. Click the Email subscribers segment to review customers who have agreed to receive promotional emails.

Naročniki so odstranjeni z vašega seznama naročnikov, ko v e-poštnem sporočilu kliknejo Odjavi se, označijo e-poštno sporočilo kot neželeno pošto ali se v svojem računu odjavijo od e-poštnega trženja. Ko je e-poštno sporočilo zavrnjeno zaradi težave z e-poštnim naslovom, je ta e-poštni naslov samodejno izključen iz prihodnjih pošiljanj e-pošte.

Consider using the Shopify Forms app to collect email addresses from customers.

Zbiranje e-poštnih naslovov strank na blagajni in ob prijavi

Desktop
  1. From your Shopify admin, go to Settings > Checkout.
  2. V razdelku Prijava na prejemanje trženjskih sporočil izberite, ali naj bo potrditveno polje za soglasje za trženje prikazano Samo na blagajni, Samo na strani za prijavo ali na Blagajni in strani za prijavo.
  3. Optional: Check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.
  4. Click Save.
Mobile

  1. From the Shopify app, tap Menu, and then tap Settings Settings.

  2. In the Store settings section, tap Checkout.

  3. V razdelku Prijava na prejemanje trženjskih sporočil izberite, ali naj bo potrditveno polje za soglasje za trženje prikazano Samo na blagajni, Samo na strani za prijavo ali na Blagajni in strani za prijavo.

  4. Optional: Check Preselect the sign-up option. This preselects the email marketing sign-up box at the checkout for customers without an account. It also preselects the box for customers with accounts who are in the Email subscribers customer list. The box isn't preselected at the checkout for customers with accounts who have opted out of email marketing and aren't on the Email subscribers customer list.

  5. Tap Save or ✓.

Collect customer emails from your home page

To collect customer email addresses from your home page, add a newsletter signup section to your online store. With a newsletter signup, you can collect email addresses from your customers and store them in the Email subscribers customer segment on the Customers page in the Shopify admin. Consider the journey of customers visiting your online store and offer email address collection at key points such as your homepage and at checkout.

For help with adding a newsletter section to your online store, refer to theme documentation.

Contests and sweepstakes are also great ways to quickly build a subscriber list, but make sure to offer double opt-in so that the customer is aware that they're also signing up for email marketing.

If you recently acquired a lot of new subscribers, then consider creating a customer segment for new subscribers so that you can send them a welcome email. Include a discount code and a link to your store in welcome emails to encourage new subscribers to make a purchase. Welcome emails are also a friendly way for subscribers to unsubscribe from your email list.

Import customer lists

You can import a customer list, but you should review all names and email addresses on the list first. This will help you avoid errors when you send out your email campaigns.

Role-based email addresses

Role-based email addresses start with words such as info@ or support@. These email addresses are usually directed to a team, not a single person. We recommend that you remove role-based email addresses manually because they're probably not monitored. This can hurt your open rate over time.

Will my emails send only to people that subscribe to my email marketing list?

Yes, you can only email people who opt in to receiving emails from your business. The customer page has a Marketing section that displays the customer's marketing preferences. Shopify Messaging filters out any customers who don't accept email marketing from you.

The number of subscribers in your customer group in Shopify Messaging might differ from the number of subscribers in the Customers section of your Shopify admin. To maintain your sender reputation and deliverability over time, subscriber email addresses that consistently bounce back can't be emailed using Shopify Messaging.

Send an email campaign to a specific segment of customers

Sending targeted email campaigns to specific customer segments helps you deliver more relevant content to your customers. For example, you could use customer segments to send the following types of email campaigns:

  • Recommend specific products to customers based on their purchase history.
  • Re-engage customers who haven't made a purchase recently.
  • Send an email that rewards your most loyal customers with exclusive offers.
  • Target customers in specific regions with location-specific promotions.

When you create a Shopify Messaging campaign, you can select a customer segment from the drop-down menu in the To field. Some email templates display a Recommended badge next to certain segments.

Alternatively, you can create an email campaign from the Segments page of your Shopify admin.

Before you begin, you need to create a customer segment that includes email subscribers.

Steps:

Desktop

  1. From your Shopify admin, go to Customers.

  2. Click Segments.

  3. Click the segment that you want to email.

  4. Click Use segment.

  5. Click Email.

  6. Create an email campaign.

Mobile

  1. From the Shopify app, tap the Menu icon.

  2. In the Customers menu, tap the arrow down icon, and then tap Segments.

  3. Tap the segment that you want to email.

  4. Tap +.

  5. Tap Email.

  6. Create an email campaign.

Double opt-in

Double opt-in requires customers to click a link in an email to confirm that they want to receive email marketing from you. The confirmation email is sent automatically when someone enters their email address and subscribes in your online store. In some countries, double opt-in is required by law, and it's also a best practice when it comes to acquiring more engaged subscribers. Customers who subscribe to your mailing before you activate double opt-in aren't required to confirm their status.

You can customize your double opt-in email by clicking Settings > Notifications in your Shopify admin. For legal reasons, this email should not contain any marketing.

If you activate double opt-in, then you should update the newsletter form's confirmation message in your online store so that customers know to check their email for a follow-up confirmation. Updating the confirmation message can help ensure more opt-ins. For example, your confirmation message could say something such as "Check your email to confirm your subscription!"

You edit the confirmation message in your Shopify admin by going to Online Store > Themes > the ... button > Edit default theme content. Depending on your theme, the field is labeled either Confirmation under the Newsletter form section, or Post success under the Sign up section.

What are the benefits of double opt-in?

Letting customers opt-in or opt-out for receiving marketing emails can help you create a more engaged subscriber list by preventing uninterested or incorrect email addresses from being added to your email batch. It can take longer to build up your list because some users will inevitably forget to click the confirmation link sent to them, but subscribers who are genuinely interested in receiving emails from you are the most beneficial to your business.

Remove someone from your subscribers list

You should regularly clean your subscribers list to maintain an engaged audience. You can manually remove an email subscriber from the Customers page of your Shopify admin.

Steps:

  1. From your Shopify admin, go to Customers.

  2. Click the specific customer that you want to remove.

  3. In the Customer section, click … > Edit marketing settings.

  4. Deselect the Customer agreed to receive marketing emails checkbox.

  5. Click Save.