Opt in to the new abandoned checkout automation

The abandoned checkout re-engagement automation allows you to send automated emails to customers who added a product to their cart and started checking out, but left the checkout before completing their purchase.

Avtomatizacija zapuščene blagajne se ustvari in upravlja v aplikaciji Shopify Messaging. Nove nastavitve vam zagotavljajo več prilagodljivosti in nadzora pri oblikovanju glede tega, kdaj in komu so poslana sporočila o zapuščeni blagajni. Odprite te nastavitve za prijavo na novo avtomatizacijo.

Obstoječo e-pošto o zapuščeni blagajni v razdelku Nastavitve > Blagajna lahko uporabljate do njene odstranitve. Takrat boste morali preiti na novo zapuščeno blagajno v aplikaciji Shopify Messaging. Do odstranitve si lahko za več informacij ogledate obnovitev zapuščenih blagajn.

Switch to the new abandoned checkout automation

Steps:

1. V skrbniku Shopify pojdite v Aplikacije > Messaging.

2. Kliknite Avtomatizacije.

3. Click View templates, and then select the Abandoned checkout automation template.

4. Optional: Click Edit to edit the email content or to make changes to the automation’s workflow.

5. Click Turn on automation.

6. Review the information and click Continue.

After the new automation is turned on, you can edit and manage the automation, including turning it off and on, from the automation’s summary page.

Edit an abandoned checkout email

You can change the customer list that the email is sent to, the subject line, the preview text, and the email address that the email is sent from.

You can also edit the content of your abandoned checkout email using the same email editing sections used in Shopify Messaging. You can add text and customize your design by adding a logo or changing the color scheme to reflect your store brand. You can also add a discount that your customer can use when they navigate back to their checkout. Learn more about customizing your email messages.

Steps:

1. V skrbniku Shopify pojdite v Aplikacije > Messaging.

2. Kliknite Avtomatizacije.

3. Select the Abandoned checkout automation.

4. Click Edit > Edit email.

5. Review the considerations for editing the email, and then click Continue.

6. Optional: Edit any of the following:

   • Beside To:, you can select the customer group you want the email to send to.
   • Beside Subject:, you can change the default email subject line to one that you want your abandoned checkout email to have.
   • Beside Preview text:, you can summarize your email with text that displays after the subject line.
   • Beside From:, you can click Edit to open the sender email settings to change the email address that the email will be sent from.

7. Customize your email message using Shopify email's section editor.

8. Click Save.

Automatically email a customer a link to their abandoned checkout

To send abandoned checkout emails automatically, you need to create an automation. Each automation email contains a link to the customer's abandoned cart, allowing them to complete their checkout if they choose. If you don't want to send these emails automatically, then you can send them manually.

Ko v aplikaciji Shopify Messaging ustvarite novo avtomatizacijo zapuščene blagajne, se vaše nastavitve prenesejo iz prejšnjih nastavitev zapuščene blagajne. Če ustvarite drugo avtomatizacijo zapuščene blagajne, je za to avtomatizacijo privzeto nastavljen 10-urni čas čakanja pred pošiljanjem e-pošte strankam, pošlje pa se le tistim strankam, ki so naročene na trženje.

You can use Shopify flow to edit the workflow for your new abandoned checkout automation, including the wait time.

Steps:

1. V skrbniku Shopify pojdite v Aplikacije > Messaging.

2. Kliknite Avtomatizacije.

3. Select the Abandoned checkout automation.

4. Click Edit, and then use Shopify Flow to edit the workflow.

5. Click Turn on workflow when you're done editing.

Understanding undelivered abandoned checkouts

An abandoned checkout re-engagement email is not sent for an abandoned checkout in the following circumstances:

• When the customer hasn't previously completed a purchase and subscribed to marketing.
• When a customer creates one or more abandoned checkouts and then completes a purchase before the abandoned checkout email is sent.
• When none of the items in the checkout are available for purchase.
• When all the items in the checkout are free, and the customer doesn't visit the shipping page to add a shipping fee, or the shipping fee is also free.
• When a checkout is abandoned from the Shop app's checkout. The automation only applies to the Online Store checkout.
• When a customer abandoned a more recent checkout, and the wait time from the latest abandoned checkout hasn't lapsed.

Če ste trgovino konfigurirali za samodejno pošiljanje e-pošte o zapuščeni blagajni, lahko podatke o uspešnosti najdete na strani Avtomatizacije v aplikaciji Shopify Messaging.

Review automation workflow delivery details

Na strani Avtomatizacije v aplikaciji Shopify Messaging lahko odprete določeno avtomatizacijo in si ogledate podrobne informacije, na primer ali e-pošta o zapuščeni blagajni ni bila dostavljena stranki. Vsako poslano e-poštno sporočilo se imenuje Izvajanje in ima ustrezen ID.

Steps:

1. V skrbniku Shopify pojdite v Aplikacije > Messaging.

2. Kliknite Avtomatizacije.

3. Under Marketing automation, select the automation that you want to review the results from.

4. In the Workflow section, click View recent activity.

5. Click the email sent, or Run ID, that you want to review the details for.

The details for the email, or Run ID, display under the Results section.

Manually send an abandoned checkout email

You can choose to manually send an abandoned checkout email to a customer. The email contains a link to the customer's abandoned cart, allowing them to complete their checkout. You might want to send the abandoned checkout email manually when you haven't set up the automation, or when your customer requests the abandoned checkout link.

Steps:

1. From your Shopify admin, go to Orders > Abandoned checkouts.

2. Click the number of the abandoned checkout that you want to recover.

3. Click the customer’s email under the customer information.

Your email client launches with the abandoned checkout link in the email body.

If the customer completes their order using that link, then the Recovery status on the Abandoned checkout page updates to display as recovered.

Review your abandoned checkouts

You can review your abandoned checkouts to find patterns that might suggest why your customers aren't completing orders.

Poskusi na blagajni, ki jih Shopify prepozna kot sum na testiranje kartic ali dejavnost botov, niso vključeni na vaš seznam zapuščenih blagajn. To zagotavlja, da je obnovitev zapuščenih nakupov osredotočena na resnične stranke.

Abandoned checkouts that are older than three months are automatically deleted from the Shopify admin. If there's a particular abandoned checkout you want to retain, then you can create a draft order with the same details and leave it open in your Shopify admin. There is no way to manually delete a specific abandoned checkout.

Steps:

1. From your Shopify admin, go to Orders.

2. Click Abandoned checkouts.

View payment events from an abandoned checkout

Each time a customer tries to pay for their order, a payment event is noted in the history of the abandoned checkout. You can expand payment events for more details.

Payment events can be helpful if a customer is trying to place an order and their payment fails. If a customer contacts you because their payment doesn't work at checkout, then you can view the details of the payment event, and use the information to help your customer place their order.

If your customer successfully completes payment at checkout, then go to the order's Timeline to view payment events.

Steps:

1. From your Shopify admin, go to Orders > Abandoned checkouts.

2. Click an abandoned checkout.

3. In the History section, click a payment event.

Abandoned checkouts email report

Poročilo E-poštna sporočila o zapuščenih blagajnah v Shopifyju vam pomaga bolje razumeti, kako učinkovita so ta e-poštna sporočila pri tem, da stranke spodbudijo k vrnitvi in dokončanju transakcije. Na voljo je v razdelku Rast v Shopifyju.

The report tells you how many sessions and completed orders have resulted from the reminder emails. It also includes information such as conversion rate, total amount of sales, average order value, average number of products sold, and how many customers were first-time customers.

The report displays data only from November 18, 2019 onwards.