Shopify Product Network recommendations

The products that Shopify Product Network recommends on your store come from Shopify stores that have opted in to Shop Campaigns, also known as seller stores. This page explains which brands qualify, how recommendations are chosen, and how you can exclude certain brands or product categories from being recommended on your store.

You choose placements during Shopify Product Network setup to control where recommended products display on your store. Learn more about placement types, examples, and compatibility.

Seller store criteria

Shopify Product Network checks that the brands whose products are recommended on your store meet the following requirements:

• The store has been on Shopify for 3 months or more.
• The store has received 100 orders or more on Shopify.
• The store has a rating above 4.0 from customers in the Shop app.
• The store meets Shop Campaigns eligibility, including trust, safety, and fraud prevention guidelines.

How product recommendations are selected

When you use Shopify Product Network, products are recommended automatically, and you don't choose the individual products or brands whose products display on your store. Shopify Product Network's recommendation algorithm uses the following information to make sure that suggestions suit your store and are more likely to convert:

• Your product catalog: Recommendations relate to what you sell and where products display on your store.
• Shopping context: Suggestions adapt to the placement and page type. For example, with Collections placement, products tend to be similar or complementary to that collection. When someone searches on your store, suggestions relate to the search context.
• Customer behavior on your store: Recommendations can update based on how customers browse and shop on your store.

Recommendations can change over time as your catalog, traffic, and customer behavior change, and can differ from one visitor to the next.

Excluding brands or categories from your store

Although you can't choose the exact products that are recommended on your store, you can exclude specific brands or categories during setup to prevent those products from displaying on your store.

Excluding a category changes which seller products display on your store, and how often recommendations appear. You should exclude only brands or categories that compete directly with yours to improve your chances of conversion and commission.

By default, Product Network doesn't recommend weapons, mature content, alcohol, tobacco, or opinionated political content.