Shop Campaigns
Shop Campaigns is an ads program that helps you acquire and convert customers at a set cost per acquisition.
You can create campaigns that target customers in supported countries across the Shop app, Shop website, Shopify Product Network, and optional third-party placements. Optional segment overrides let you set a higher maximum cost per acquisition for groups such as new customers or lapsed customers.
When customers convert from your Shop Campaigns ads, you pay acquisition fees according to your campaign settings.
If you use Campaign Autopilot, then Autopilot can recommend Shop Campaigns tactics that run alongside campaigns you create from the Shop channel. Learn how approvals and eligibility work in Shop Campaigns with Autopilot.