Automating your marketing with Campaign Autopilot
You can use Campaign Autopilot to automatically create and manage marketing for your store from Growth > Autopilot in your Shopify admin. Your store's products, customers, and sales data are used to recommend specific marketing actions across marketing channels such as Shopify Messaging, Shop Campaigns, and Meta Ads.
For example, you can use Autopilot to create and manage email marketing for your store through Shopify Messaging. Branded emails and automations tailored to your store are generated and sent to the right customer segments, such as abandoned checkout recovery emails or welcome series for new subscribers.
With Autopilot, you can do the following tasks:
- Receive recommended marketing actions, such as email automations, ad campaigns, or customer acquisition offers that are matched to your store.
- Approve actions that you want to run or reject the ones that you don't want to run. You decide what goes live.
- Connect marketing channels and set guardrails during setup.
- Review performance and pause or stop activity at any time, including managing individual tactics and campaigns.
Before you get started, make sure to review the requirements and considerations for using Campaign Autopilot, including plan eligibility, pricing per channel, and the store data used to generate recommendations.