Shopify Messaging marketing automations
You can create marketing automations to send emails to customers automatically using the Shopify Messaging app. Automations send messages when customers take specific actions, such as abandoning a cart or signing up for your newsletter, so you can spend less time on repetitive sends. Reaching customers at these moments can help you build and maintain relationships with them, and your messages can be personalized.
If you use Campaign Autopilot, then automations that Autopilot creates after you approve a tactic are labeled in Shopify Messaging and run alongside automations you build manually. Refer to Email automations with Autopilot for how Autopilot uses Shopify Messaging and how pending tactics are displayed in Growth.
Emails that you send using marketing automations count towards your emails sent with Shopify Messaging, and are sent only to customers who are subscribed to marketing. Abandoned checkout automation emails don't count towards your emails sent with Shopify Messaging. For more information, refer to Shopify Messaging email pricing.