Requirements and considerations for creating marketing automations
Before you create marketing automations in Shopify Messaging, review the requirements that your store needs to meet, and the considerations that might impact your automations.
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Requirements for creating marketing automations
To create and edit marketing automations, your store needs to meet the following requirements:
- Your store must be on the Basic plan or higher.
- For full functionality, your store needs to have the Shopify Flow app installed.
- A staff member must have both the Marketing and Flow App permissions on their store account. Learn more about staff permissions.
Considerations for creating marketing automations
- When you set up your automations, consider how they interact with each other. For example, if you activate two welcome email automations, then your customers receive twice as many emails.
- If you're using a mobile device, then you can only create the following types of automations:
- Convert abandoned product browse
- Recover abandoned cart
- Recover abandoned checkout
- To create non-abandonment automations or edit an automation, you need to use a desktop device.
Pricing for marketing automations
Marketing automation pricing varies by channel:
- Email automations count towards your monthly emails sent with Shopify Messaging, except for Recover abandoned checkout emails. For more information, refer to Shopify Messaging email pricing.
- SMS automations are charged per message sent.
- To manage your SMS automation costs, consider setting up a monthly SMS automation spending threshold alert in your Shopify Messaging settings. This sends you an email notification and displays a warning in your Shopify Messaging settings when you reach your spending threshold. Learn more about Shopify Messaging SMS pricing.