Checklist for organizing and optimizing your Shop Store

You can organize and optimize your Shop Store to grow and enhance your presence on Shop.

Complete the following checklist tasks to ensure that your Shop Store is properly configured and set up to attract new customers and encourage brand loyalty.

Branding

Upload your logo and a background image or background video to your Shop Store header.

Complete your Shop Store details information. Write an attractive and interesting store description, add a store avatar, policies, contact details, and social media links, and create a unique Shop URL.

Catalog

Ensure that your products meet the Shop requirements and are published to the Shop sales channel.

Allow customers to view and select subscription purchase options on your Shop Store product pages.

Merchandising

Curate the collections that you want to display in Shop.

Make discounts available in Shop as a purchase incentive and reward for your customers.

Customers

Set up and manage Shop product reviews so that customers can make well-informed purchase decisions.

Keep your customers engaged with posts, and encourage loyalty with post-purchase offers.