Creating posts for Shop

Posts are shoppable content that let you highlight products or collections in Shop using images and videos, a headline, and a caption. For example, you can use posts to feature new arrivals, share styling advice, or highlight your bestsellers.

You can create posts manually in the Shop channel, connect your Instagram account to import posts, or sync a video from a third-party app. You can have multiple posts published to Shop at the same time.

Published posts are displayed in the following locations:

• Shop home feed: Posts are ranked by product relevance for customers browsing Shop.
• Shop Store: Posts are displayed to all visitors on your Shop Store in the Shop app and on the Shop website.
• Following tab: Posts are displayed to customers who follow your store on Shop.

Create a post manually in the Shop channel

If you have image or video content ready to post, then you can create a post manually from the Shop channel.

When you create a post manually in Shop, you can include the following media and tagged products or collections:

• A headline, up to 50 characters
• A caption, up to 2,200 characters
• Up to 20 images or videos, with each video up to 2 minutes long and up to 100 MB
• Up to 10 tagged products or 1 tagged collection that meet Shop product and collection requirements

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. In the Content section, enter a Headline and Caption.

4. In the Media section, add images or videos to your post by doing either of the following:

   • To upload new media, click Upload new. In the dialog, upload the media files, and then click Done.
   • To use media that you've already uploaded, click Select existing. In the dialog, select the media files that you want to use, and then click Done.

5. Optional: To add more media to your post, click +. Upload new media files or select existing files, and then click Done. You can add up to 20 media items to a single post.

6. In the Tag products or a collection section, do either of the following:

   • To tag products, click Tag products. In the dialog, select up to 10 products that you want to tag, and then click Done.
   • To tag a collection, click Tag collection. In the dialog, select the collection that you want to tag, and then click Done.

7. In the Publish time section, do either of the following:

   • To publish the post to Shop immediately, select Publish now.
   • To publish the post later, select Schedule, and then select the date and time that you want to publish the post.

8. Optional: To set an expiration date for your post, select Set expiration date, and then select the date and time that you want the post to expire.

9. Click Publish.

Import posts from Instagram to Shop

You can connect your Instagram account to import your Instagram content as Shop posts. Reels, image posts, and multimedia carousels posted within the last 90 days are imported when you connect your Instagram account, and new posts sync automatically as you publish them on Instagram. After you connect your Instagram account to Shop, you can turn automatic publishing on or off to publish Instagram content to Shop manually instead.

To connect your Instagram account to Shop, you need a Creator or Business Instagram account. Personal Instagram accounts aren't supported.

When you connect Instagram, the following content is synced to Shop:

• Reels, images, and carousels: Reels, image posts, and multimedia carousels from your Instagram account are synced.
• Captions: Post captions are imported automatically.
• Ongoing sync: New Instagram posts are automatically imported and published as Shop posts. If you turn off auto-publishing, then Instagram posts are still imported as posts, but aren't published to Shop.

Connect Instagram to Shop

To connect your Instagram account, complete the following steps from the Shop channel.

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. Click Manage apps.

4. In the Instagram section, click Set up.

5. Review what gets synced and the account requirements, and then click Connect Instagram.

6. Follow the prompts to sign in to Instagram and authorize the connection.

Manage Instagram publishing settings

By default, your Instagram posts sync automatically after you connect your account. You can turn automatic publishing on or off, or disconnect Instagram from Shop posts at any time.

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. Click Manage apps, and then do any of the following:

   • To adjust your publishing settings, in the Instagram section, turn the Publish new posts automatically setting on or off.
   • To disconnect Instagram from your Shop posts, click Disconnect.

Manually publish Instagram posts as Shop posts

If you turn off automatic publishing between Instagram and Shop, then you can publish your Instagram posts to Shop manually.

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. Click Unpublished.

4. On the unpublished Instagram post that you want to publish, click > Edit.

5. Click Publish.

Sync a video to Shop from a connected app

You can create new video content or sync an existing video to Shop posts by using a supported app from the Shoppable videos for Shop collection in the Shopify App Store.

The steps to create, configure, and publish your shoppable videos depend on the app that you use. Refer to the app developer's documentation for more information.

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. Click Manage apps.

4. In the Connected apps section, click Connect next to the app that you want to sync a video from.

5. Follow the prompts from the app to select a shoppable video and create a post.

Edit, unpublish, duplicate, or delete a post

After you publish a post, you can edit the headline and caption, and unpublish, duplicate, or delete it.

You can't change the media files on a post after publishing. To update the images or videos, duplicate the post or create a new post with new media files.

Unpublishing a post removes it from Shop, and you can choose to publish it again at another time. Deleting a post removes the post from Shop and permanently removes it from your list of posts in the Shop channel.

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. Next to the post you want to edit, click , and then do any of the following:

   • To edit the post, click Edit. Edit the post headline, caption, tagged products, or expiration date, and then click Save.
   • To delete the post, click Delete post.
   • To duplicate the post, click Duplicate.
   • To unpublish the post, click Unpublish.

Content moderation for posts

When you create a post, the images, videos, and audio used in your content are automatically reviewed against Shop's guidelines. If a post doesn't follow Shop's guidelines, then the post is flagged as Prohibited, and isn't displayed to customers in Shop.

Reasons for prohibited posts

A post might be flagged as prohibited for any of the following reasons:

• The media in the post violates Shop's content policies.
• The post includes products that are prohibited on Shop.
• The post includes engagement bait, such as content that solicits comments, follows, or subscriptions using incentives.
• The media in your post is blank, broken, or otherwise unusable.

A post can be flagged for more than one reason, and individual slides in a carousel post might be flagged separately.

View and resolve prohibited posts

If your post is flagged as prohibited, then you can view the specific reason on the Posts page in the Shop channel. To resolve a prohibited post, you can either replace the post, or contact Shopify Support if you believe the post was flagged incorrectly.

Steps:

1. From your Shopify admin, go to Sales channels > Shop.

2. Click Posts.

3. In the Status column of the prohibited post, hover over the Prohibited badge to view the reason that the post was flagged.

4. Do either of the following:

   • To replace the flagged content, delete the prohibited post, and then create a new post with updated media that meets Shop's guidelines.
   • If you believe that the post was flagged in error, then contact Shopify Support to request a review.