Customer management
Customer profiles in Shopify POS help you build stronger relationships with your customers by storing their contact information, purchase history, and preferences. You can create and manage customer profiles directly from the POS app, making it easy to personalize the shopping experience and keep accurate records for marketing and sales purposes.
When you save customer details, you can quickly add them to future orders, send digital receipts, and track their purchase history. Customer profiles can include contact information, shipping addresses, tax exemption status, and marketing preferences. You can also add custom metafields to store specialized information such as birthdays or loyalty program status.
If you use Shopify POS Pro, then you can set customer details as recommended or required during checkout to ensure your staff captures customer information consistently. Customer profiles also help you segment your customer base for targeted marketing campaigns, such as promoting in-store events to customers who live near a specific retail location.