Marketing automation tools

You can use Shopify's marketing automation tools together to grow your subscriber list, personalize your messages, and automate marketing workflows from your Shopify admin.

You can combine the following apps and tools to build your email marketing strategy:

• Customer segments: Use customer segments to send more personalized marketing communications so that the right message reaches the right group. For example, you can create a customer segment to group customers in a specific geographic location, and then use Shopify Messaging to promote events specific to that location. You can also send an email marketing campaign to a customer segment.
• Shopify Forms: Use the Shopify Forms app to create pop-up and inline forms that collect customer data, grow your email list by letting customers sign up for marketing, and collect B2B wholesale inquiries. After customers subscribe to marketing, you can send them personalized emails or a marketing automation using Shopify Messaging.
• Shopify Messaging: Use the Shopify Messaging app to create email marketing campaigns and marketing automations. Marketing automations are created and managed in Shopify Messaging using pre-built templates to send messages automatically to customers who have signed up for marketing. You can design your emails to match your brand and link directly to products.
• Shopify Flow: To create custom automations or automations that use a third-party app, create a workflow in Shopify Flow.