YouTube Shopping

YouTube Shopping lets customers buy your products from where they discover them in your YouTube channel. You can select which products to display to your customers as they view your brand's videos.

For eligible merchants in the United States, customers can buy your products directly in the YouTube app by selecting a product, adding it to their cart, and then completing their purchase with the in-app checkout.

For merchants outside the United States, when customers select a product from your YouTube videos, they're redirected to your online store in their device's browser, where they can add items to their cart and complete their purchase.

You can display products on your videos' watch pages and live streams. For more information on organizing YouTube Shopping on your YouTube channel, refer to Manage products from your store on YouTube.

You can manage your YouTube Shopping orders, returns, and payments in your Shopify admin. For more information about YouTube Shopping, refer to Get Started with Shopping on YouTube.

Requirements for using YouTube Shopping

To use YouTube Shopping in the Google & YouTube sales channel, you need to meet the following requirements:

• Your YouTube channel account email address must have owner/manager access to your YouTube channel.
• Your YouTube channel account email address must match a staff account with full permissions in your Shopify admin.
• Your YouTube channel must have a minimum of 1,000 subscribers.
• Your YouTube channel must be approved for monetization.
• You must be located in a supported country for the YouTube Partner Program.
• If your YouTube channel is a music channel, then your channel must be marked as an Official Artist Channel.
• Your YouTube channel can't be marked as Made for Kids or have a significant number of videos that are marked as Made for Kids.
• Your YouTube channel can't have a significant number of videos that violate monetization policies.
• Your YouTube channel can't have any strikes for violating YouTube's Hate Speech Community Guidelines.

Setting up YouTube Shopping

To display products in your YouTube videos, you need to connect the Google & YouTube sales channel in your Shopify admin, and then set up YouTube Shopping in the sales channel.

Step 1: Connect your Shopify store to YouTube

1. Sign in to your YouTube Studio.
2. Click Monetization > Shopping.
3. In the Add products from your store section, click Connect store.
4. Select Shopify, and then click Continue.
5. Click GO TO SHOPIFY.

Step 2: Set up YouTube Shopping

1. From your Shopify admin, go to Sales channels > Google & YouTube.

2. In the YouTube Shopping section, click Get started.

3. Confirm that your store and your YouTube channel meet all the requirements to use YouTube Shopping.

4. From the drop-down menu, select your YouTube channel.

5. Confirm your Product feed settings.

6. Review and agree to the YouTube Shopping terms.

7. Click Complete setup.

When YouTube Shopping is set up, your YouTube channel displays on the Google & YouTube sales channel's Overview and Settings pages.

Embedded checkout in the YouTube app

The in-app checkout for YouTube Shopping is available only in the United States. With the in-app checkout, customers can buy your products without leaving the YouTube app.

To be eligible to use the YouTube Shopping in-app checkout, you need to submit your support contact details to YouTube. If you remove your support contact details at any time, then customers are redirected to your online store when they click a product in your YouTube videos.

Add your support contact details

You can submit your support contact details through the Google & YouTube sales channel in your Shopify admin, or through your Google Merchant Center account.

Steps:

Considerations for using the YouTube Shopping embedded checkout

Review the following considerations for using the YouTube Shopping embedded checkout:

• Your videos continue to play as customers browse your products. Videos pause automatically when a customer begins the in-app checkout process. For more information about the customer experience, refer to Buy products on YouTube through embedded checkout.
• You can display product ratings on your YouTube Shopping products. For more information, refer to Product Ratings basics on Google Merchant Center Help.
• Certain product types, such as personalized items, product bundles, or subscriptions, aren't supported on the YouTube Shopping in-app checkout.
• Products aren't supported for the YouTube Shopping in-app checkout when they're marked as excluded for checkout in your Google Merchant Center.
• The length of your product descriptions can't exceed 60,000 characters.
• If you have the YouTube Shopping in-app checkout activated, but some products still redirect to your online store when they're clicked, then review the following possible reasons:
  • Images in the rich product description are pending crawl or have crawl errors.
  • Your Google Merchant Center account has shipping settings missing.
  • You don't have a support contact email in your Google & YouTube sales channel or in your Google Merchant Center account.

Opt out of embedded checkout in the YouTube app

You can deactivate the YouTube Shopping in-app checkout at any time.

Steps:

1. From your Shopify admin, go to Sales channels > Google & YouTube.

2. Click Settings.

3. In the Shopping enhancements section, click YouTube embedded checkout.

4. Click Turn off.

5. Click Save.

Getting help with Google products

Contact Google to get help with the following topics:

• Your Google Merchant Center account
• Google Ads
• Google Local Inventory
• Google Analytics
• Other Google topics not supported by Shopify

You can contact Shopify Support to get help downloading the Google & YouTube channel or setting up products.