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Setting up your store

Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store. Organizing your store is worth the work, though: a well organized store is easier for your customers to use, helping them to find the products they want quickly.

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Add more products to your store

The process for adding more products to your store is the same as adding your first one.

Steps:

Desktop

  1. From your Shopify admin, go to Products.

  2. From the Products page, click Add product.

  3. Enter a title for your product, along with additional details.

  4. Click Save.

Mobile
  1. From the Shopify app, tap the Products icon .
  2. Tap the Plus circle icon.
  1. Enter a title for your product, along with additional details.
  2. Tap Save or ✓.

Organize your products into collections

You can create collections to organize your products, making them easier for your customers to find. For example, you can create the following kinds of collections:

  • Clothes for men, women, or children.
  • Items of a certain type, such as lamps, cushions, or rugs.
  • Items that are on sale.
  • Items in a certain size or color.
  • Seasonal products, such as holiday cards and decorations.
  • Variant collections, such as only red products for Valentine's Day.
  • Multi-source collections, such as an existing collection of all your coffee beans products combined with all your products that are tagged with mug.

You can create a collection from one or more sources, using either your main product list, product variants, other existing collections, or app sources. Product and variant sources can include products or variants that match conditions that you set, or that you add manually. Learn more about creating collections and adding products.

Create a collection

By default, new collections contain an empty Products source. You can add other sources by clicking Add and then selecting the source that you want with the drop-down menu.

Steps:

Desktop

  1. From your Shopify admin, go to Products > Collections.

  2. Click Add collection.

  3. To add a title, click Add title, and then enter a title for your collection.

  4. To add a description, click Add description, and then enter your description in the rich text editor.

  5. To add a featured image, click the Upload icon, select the image that you want to use, and then click Done.

  6. Add sources containing products, variants, products from an existing collection, or products from an app. To add more than one source, click Add. You can also exclude products from a collection.

  7. Set the sorting method for the order in which you want the collection's products to be displayed in your store.

  8. Optional: Set the sales channels where you want the collection to be available.

  9. Optional: To connect metafields that let you add custom content to your collection pages in the theme editor, in the Metafields section:

    1. Click the metafield definition that you want to use.
    2. Enter or select a value for your metafield.

  10. Optional: Change the theme template for displaying the collection page.

  11. Optional: Edit the search engine listing for the collection.

  12. Click Save.

  13. Add a link to your collection in your online store menus so that customers can find and view the collection.

Mobile

  1. From the Shopify app, tap the Products icon

  2. Tap the Products drop-down menu, and then tap Collections.

  3. Tap the Add icon.

  4. To add a title, tap Title, and then enter a title for your collection.

  5. To add a description, tap Description, enter your description, and then tap Save or ✓.

  6. To add a featured image, tap Add a poster image, and then find and select the image that you want to use.

  7. Add sources containing products, variants, products from an existing collection, or products from an app. To add more than one type of source, tap AddAdd in the Add to collection section. You can also exclude products from a collection.

  8. Set the sorting method for the order in which you want the collection's products to be displayed in your store.

  9. Optional: Set the sales channels where you want the collection to be available.

  10. Optional: To connect metafields that let you add custom content to your collection pages in the theme editor, in the Collection settings section, tap Collection metafields:

    1. Tap the metafield definition that you want to use.
    2. Enter or select a value for your metafield.

  11. Optional: Change the theme template for displaying the collection page.

  12. Optional: Edit the search engine listing for the collection.

  13. Tap Save or ✓.

  14. Add a link to your collection in your online store menus so that customers can find and view the collection.

Add "About us" and "Contact us" information pages to your store

If you have information that you want your customers to know about that won't change often, for example, details about your organization or the contact information for your store, then you can create pages for your store to give that content a permanent location.

Pages you've created won't display in your online store menus automatically. You'll need to add a link to it in a menu.

Steps:

Desktop

  1. From your Shopify admin, go to Online Store > Pages.

  2. Click Add page. You will be taken to a new webpage editor.

  3. In the webpage editor, enter a Title and Content in the text boxes provided.

    • Be descriptive and clear when choosing your webpage title. The webpage title is displayed in the tab or title bar of browsers. It is also used as the title in search engine results. Learn more about website SEO.

  4. In the Visibility field, you can choose whether you want your webpage to be published or not. By default, your new webpage will be visible when you click Save.

  5. Optional: If you want your new webpage to be hidden from your online store, then select the Hidden option, or click Set visibility date to control when your webpage is published.

  6. Click Save.

Mobile

  1. From the Shopify app, tap the Menu icon.

  2. In the Sales channels section, tap Online Store.

  3. Tap Pages.

  4. Tap Add page. You will be taken to a new webpage editor.

  5. In the webpage editor, enter a Title and Content in the text boxes provided.

    • Be descriptive and clear when choosing your webpage title. The webpage title is displayed in the tab or title bar of browsers. It is also used as the title in search engine results. Learn more about website SEO.

  6. In the Visibility field, you can choose whether you want your webpage to be published or not. By default, your new webpage will be visible when you tap Save.

  7. Optional: If you want your new webpage to be hidden from your online store, then select the Hidden option, or tap Set visibility date to control when your webpage is published.

  8. Tap Save or ✓.

You need a menu and links to help your customers to explore your store. By default, the main menu contains links to the Home page and the Catalog page, and the footer menu contains a link to the Search page.

Steps:

Desktop

  1. From your Shopify admin, go to Content > Menus.

  2. Click the name of the menu that you want to edit.

  3. Click Add menu item.

  4. In the Name field, enter the name of the link that you want to add. This name displays in the menu for your customers.

  5. In the Link field, select a link type:

    • Home page links to your online store's home page.
    • Collections links to all collections or a specific collection.
    • Products links to all products or a specific product.
    • Pages links to a specific webpage on your online store.
    • Blogs links to a blog on your online store.
    • Blog posts links to a specific blog post on your online store.
    • Search links to a search page for your online store.
    • Policies links to a policy page on your online store.
    • If you choose Collections, Products, Pages, Blogs, Blog posts, or Policies, then from a drop-down menu select the specific destination that you want to add to the menu.

  6. Click Save menu.

Mobile

  1. From the Shopify app, tap the Menu icon.

  2. In the Contents menu, tap the arrow down icon, and then tap Menus.

  3. Tap the name of the menu that you want to edit.

  4. Tap Add menu item.

  5. In the Name field, enter the name of the link that you want to add. This name displays in the menu for your customers.

  6. In the Link field, select a link type:

    • Home page links to your online store's home page.
    • Collections links to all collections or a specific collection.
    • Products links to all products or a specific product.
    • Pages links to a specific webpage on your online store.
    • Blogs links to a blog on your online store.
    • Blog posts links to a specific blog post on your online store.
    • Search links to a search page for your online store.
    • Policies links to a policy page on your online store.
    • If you choose Collections, Products, Pages, Blogs, Blog posts, or Policies, then from a drop-down menu select the specific destination that you want to add to the menu.

  7. Tap Save menu.

Next steps

After you finish setting up your store, it's time to choose your store management settings.