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Shop Pay 分期付款核准訊息指引與揭露聲明

推廣 Shop Pay 分期付款時，您需使用核准訊息。這些可包括電子郵件標題，或您網路商店中的橫幅。

在宣傳溝通中使用核准訊息時，需依行銷工具包的說明，加入適用於 Canada、United States 或英國的法定揭露聲明，視您的所在地而定。如需更多資訊，請參閱適用於位於 Canada、United States 或 United Kingdom 的商店之 Shop Pay 分期付款商家行銷工具包。

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使用核准訊息介紹 Shop Pay 分期付款

核准訊息包括能突顯的標題，例如使用較大的字體、放在頁面頂端、語句精簡、動詞採主動式，或使用不同的字型或字色。

核准訊息會強調分期付款的優點，讓顧客認識 Shop Pay 分期付款並願意進一步瞭解。

社群媒體宣傳訊息

請依商店所在地，僅使用下列核准訊息在您的社群媒體上推廣 Shop Pay 分期付款。

適用於加拿大的核准社群媒體宣傳訊息

在加拿大的社群媒體上推廣 Shop Pay 分期付款時，請僅使用下列核准訊息。可能觸及魁北克居民的社群媒體廣告應使用法語，或同時提供法語與英語；法語內容的顯著程度須與英語相同。

英語：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
  • We're proud to offer more ways to pay. Buy now, split up the cost with Shop Pay.
  • We're proud to offer Shop Pay Installments! Buy today and make flexible payments starting at 0% APR.

法語：

  • Nous sommes fiers d'offrir plus de moyens de paiement. Vous pouvez désormais payer en plusieurs fois avec Shop Pay et choisir le plan qui vous convient le mieux.
  • Nous sommes fiers d'offrir plus de moyens de paiement. Achetez maintenant et échelonnez le paiement avec Shop Pay.
  • Nous sommes fiers de proposer les paiements échelonnés Shop Pay ! Achetez aujourd'hui et effectuez des paiements flexibles à partir de 0 % TAEG.
適用於美國的核准社群媒體宣傳訊息

在美國的社群媒體上推廣 Shop Pay 分期付款時，請僅使用下列核准訊息：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
  • We're proud to offer more ways to pay. Get what you want in 4 interest-free payments or choose a monthly payment plan when you check out with Shop Pay.
  • We're proud to offer Shop Pay Installments! Buy today and pay in 4 or more payments starting at 0% APR.
  • Shop Pay Installments is available in store! Shop your favorites in person with flexible payment options. Stop by and ask us how to get started.
適用於英國的核准社群媒體宣傳訊息

在英國的社群媒體上推廣 Shop Pay 分期付款時，請僅使用下列核准訊息：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you. No late fees. Ever.
  • We're proud to offer more ways to pay. Buy today and pay over time when you check out with Shop Pay. No late fees. Ever.
  • We're proud to offer Shop Pay Installments! Buy today and pay in 3 monthly payments with 0% APR. No late fees. Ever.

依照英國的 Shop Pay 分期付款行銷工具包，使用核准的社群媒體宣傳訊息時，也必須加入以下適用於社群媒體的金融推廣揭露聲明：

Shop Pay Installments offers credit in partnership with Affirm as lender. Affirm provides unregulated credit, subject to a credit check and minimum spend, which may vary. Terms apply. UK residents only, 18 and over with a debit card. A deposit is required at checkout. Missed payments could affect your financial status.

公告訊息

Shop Pay 分期付款的公告訊息可讓顧客知道您提供新的付款選項。此類訊息會強調顧客可分期支付其購買金額。

您可視商店所在地，透過以下電子郵件與首頁橫幅的標題介紹分期付款選項。

適用於加拿大的核准公告訊息

英語：

  • Introducing a new way to pay over time.
  • Get it today, pay over time.
  • Big ticket items, small flexible payments.
  • Buy what you want, with flexible payment options.

法語：

  • Découvrez une nouvelle façon de payer en plusieurs fois.
  • Obtenez-le aujourd'hui, payez en plusieurs fois.
  • Effectuez des paiements flexibles avec Shop Pay.
  • Échelonnez le paiement avec Shop Pay.
適用於美國的核准公告訊息
  • Introducing buy now, pay later with Shop Pay.
  • Introducing a new way to pay over time.
  • Get it today, pay over time.
  • Big ticket items, small flexible payments.
  • Buy now, pay later - choose the way you pay.
  • Buy what you want, with flexible payment options.
適用於英國的核准公告訊息
  • Introducing pay over time with Shop Pay Installments.
  • Introducing a new way to pay over time.
  • Introducing a flexible way to pay over time.

在英國公告分期付款選項時，還必須加入 Financial Promotion Disclosure 與 General Footer Disclosure。

若您將核准訊息用於首頁橫幅或任何版面空間受限的橫幅，則必須加入 Short Form Financial Promotion Disclosure。

個人化訊息

個人化訊息可讓您同時宣傳顧客今天就能購物，以及之後再支付商品費用的彈性。

您可以依業務需求調整訊息。請參考以下個人化訊息範例：

  • Design now, pay over time.
  • Wear now, pay in small flexible payments.

促銷訊息

您可依商店所在地，使用下列其中一個標題，製作促銷橫幅與電子郵件。

適用於加拿大的核准促銷訊息

可能寄達魁北克居民的電子郵件應以法語撰寫，或同時提供法語與英語；法語內容的顯著程度須與英語相同。若已知消費者的語言偏好，則可依其偏好語言寄送電子郵件。

英語：

  • Pay over time using Shop Pay.
  • Book now, pay over time.
  • Decorate now, split up the cost.
  • Shop today, pay in flexible payments.

法語：

  • Payez en plusieurs fois avec Shop Pay.
  • Réservez maintenant, payez plus tard.
  • Décorez maintenant, échelonnez le paiement.
  • Achetez aujourd'hui, payez en plusieurs versements flexibles.
適用於美國的核准促銷訊息
  • Buy now, pay later with Shop Pay.
  • Get it now, pay over time.
  • Yours now, pay later.
  • Decorate now, pay later.
  • Gift today, pay later.
  • Shop now, pay in flexible payments.
適用於英國的核准促銷訊息
  • Pay over time with Shop Pay.
  • No late fees. Ever.
  • Get it now, pay later. No late fees.
  • Pick a payment plan that works for you.
  • Buy today, pay over time with Shop Pay Installments.
  • Buy now, pay over time. No late fees.
  • Book now, pay over time, No late fees.
  • Big ticket items, flexible payments, no late fees.
  • Pay over time with 0% APR. No late fees.
  • Pay over time with 0% APR with Shop Pay. No late fees.
  • Get it now and pay later with 0% APR.
  • Pay in instalments over 3, 6, or 12 months.
  • Pay over 3, 6, or 12 months. No late fees.
  • Pay over time 3, 6, or 12 months. No late fees.
  • Pay over 3, 6 & 12 instalments. No late fees.

若您在英國寄送包含核准促銷訊息的電子郵件，則必須在郵件中加入 Financial Promotion Disclosure 與 General Footer Disclosure。

您也可以將核准促銷訊息用於首頁橫幅。若橫幅版面空間受限，您必須同時加入 Short Form Financial Promotion Disclosure，並提供連結至包含完整金融推廣揭露聲明的對話方塊或頁面。若無法符合上述要求，則必須改為製作具備足夠空間、可呈現完整 Financial Promotion Disclosure 的橫幅。

用於強調分期付款優點的核准副標題訊息

您可以加入副標題，補充公告、個人化或促銷訊息。副標題通常以較小字體呈現，為上述訊息提供更多脈絡。

使用下列其中一個副標題，強調分期付款的優點：

  • Pay in full or choose a flexible payment plan with Shop Pay. Learn more.
  • Flexible payment options available.
  • Split your purchase into flexible payments.

出貨時間較長時的必要訊息

若使用 Shop Pay 分期付款購買的商品，可能需要超過 30 天才能出貨 (例如預購或手工製品)，則需在相關商品頁面加入下列訊息：

If you finance your purchase with Affirm, your first payment is due approximately two weeks after your purchase is finalized. Please note that due to extended delivery times, your loan payment(s) may be due before you receive your purchase.

核准的商品推廣訊息

在電子郵件或社群貼文中，為想推廣的特定商品加入促銷訊息。商品推廣可以同時展示多項商品。例如：

請參考以下在美國與加拿大適用的核准商品推廣訊息範例：

  • $XX.XX or flexible installment options starting at payments of $XX.XX
  • $100 or flexible payments starting at payments of $25

請參考以下在英國適用的核准商品推廣訊息範例：

  • £XX.XX or 3 interest-free installments of £XX.XX
  • £XX or flexible payments of £XX.XX at 0% APR

揭露聲明

推廣 Shop Pay 分期付款時，視您銷售的國家/地區而定，需加入下列必要揭露聲明。

美國 Shop Pay 分期付款揭露聲明

無論在何處宣傳 Shop Pay 分期付款方案，都須加入下列揭露聲明：

Rates from 0-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers: affirm.com/licenses.

加拿大 Shop Pay 分期付款揭露聲明

無論在何處宣傳 Shop Pay 分期付款方案，都須加入下列揭露聲明：

Rates from 0-31.99% APR (subject to provincial regulatory limitations). Payment options through Affirm Canada Holdings Ltd. ("Affirm") are subject to an eligibility check and depend on purchase amount, payment terms, vary by merchant, and may not be available in all provinces/territories. Minimum purchase and down payment may be required. For example, an $800 purchase could be 12 monthly payments of $72.21 at 15% APR for total repayment of $866.48 (credit charges of $66.48), or 4 interest-free payments of $200 every 2 weeks. Visit helpcenter.affirm.ca for more information.

英國 Shop Pay 分期付款揭露聲明

無論在何處宣傳 Shop Pay 分期付款方案，都須加入下列揭露聲明。若需瞭解揭露內容與放置位置的詳細資訊，請參閱 Shop Pay Installments marketing toolkit for the United Kingdom。

無論在何處宣傳 Shop Pay 分期付款，包括電子郵件、您的網站、戶外媒體 (OOH)、數位看板，以及不受版面限制的網站橫幅素材，都須加入下列揭露聲明：

Credit is offered by Shopify International Ltd. (FRN: 1031087)in partnership with Affirm UK Limited. Shopify International Limited is an Appointed Representative of Affirm U.K. Limited, trading as Affirm, which is authorised and regulated by the Financial Conduct Authority (FRN: 756087). Affirm's company number is 10199101 and its registered office is at C/O TMF Group, 1 Angel Court, 13th Floor, London, EC2R 7HJ.

金融推廣揭露聲明

凡是用於宣傳 Shop Pay 分期付款且包含金融廣告內容的行銷素材，請一併包含以下揭露聲明。此揭露聲明應緊鄰該金融廣告：

Shop Pay Installments offers credit in partnership with Affirm as lender. Affirm provides unregulated credit, subject to a credit check and minimum spend, which may vary. Terms apply. UK residents only, 18 and over with a debit card. A deposit is required at checkout. Missed payments could affect your financial status.

簡式金融廣告揭露聲明

若您在版面空間有限的素材上宣傳 Shop Pay 分期付款方案 (例如網站橫幅)，且素材包含金融廣告內容，請包含以下揭露聲明。此揭露聲明必須緊接在素材文字下方，並包含可點選的「瞭解詳情」連結。

「瞭解詳情」連結必須指向可供消費者查看完整金融廣告揭露聲明的頁面。若無法做到，則應改為製作具備足夠空間放置完整揭露聲明的素材：

Shop Pay Installments offers credit with Affirm as lender. Learn more.