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Shop Pay 分期付款经批准的宣传语指南和披露声明

您在推广 Shop Pay 分期付款时需要使用经批准的宣传语。这可以包括电子邮件中的标题或在线商店中的横幅。

在您的推广通讯中使用经批准的宣传语时，您需要根据您的地点以及营销工具包中的说明，添加适用于加拿大、美国或英国的法律披露声明。有关详细信息，请参阅适用于加拿大、美国或英国商店的 Shop Pay 分期付款商家营销工具包。

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使用经批准的宣传语介绍 Shop Pay 分期付款

经批准的宣传语包含引人注目的标题，例如通过使用较大的文本、在页面顶部放置、使用简洁的语言、主动动词或不同的字体或字体颜色来实现。

经批准的宣传语旨在让客户了解 Shop Pay 分期付款，并让他们有兴趣进一步了解分期付款的优势。

社交媒体宣传语

要通过社交媒体推广 Shop Pay 分期付款，只能使用以下经批准的宣传语（具体取决于您商店的地点）。

加拿大境内经批准的社交媒体宣传语

要在加拿大通过社交媒体推广 Shop Pay 分期付款，只能使用以下经批准的宣传语。可能会触达魁北克省居民的社交媒体广告应使用法语或法语和英语。法语文案必须与英语文案同样醒目。

英语：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
  • We're proud to offer more ways to pay. Buy now, split up the cost with Shop Pay.
  • We're proud to offer Shop Pay Installments! Buy today and make flexible payments starting at 0% APR.

法语：

  • Nous sommes fiers d'offrir plus de moyens de paiement. Vous pouvez désormais payer en plusieurs fois avec Shop Pay et choisir le plan qui vous convient le mieux.
  • Nous sommes fiers d'offrir plus de moyens de paiement. Achetez maintenant et échelonnez le paiement avec Shop Pay.
  • Nous sommes fiers de proposer les paiements échelonnés Shop Pay ! Achetez aujourd'hui et effectuez des paiements flexibles à partir de 0 % TAEG.
美国境内经批准的社交媒体宣传语

要在美国通过社交媒体推广 Shop Pay 分期付款，只能使用以下经批准的宣传语：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
  • We're proud to offer more ways to pay. Get what you want in 4 interest-free payments or choose a monthly payment plan when you check out with Shop Pay.
  • We're proud to offer Shop Pay Installments! Buy today and pay in 4 or more payments starting at 0% APR.
  • Shop Pay Installments is available in store! Shop your favorites in person with flexible payment options. Stop by and ask us how to get started.
英国境内经批准的社交媒体宣传语

要在英国通过社交媒体推广 Shop Pay 分期付款，只能使用以下经批准的宣传语：

  • We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you. No late fees. Ever.
  • We're proud to offer more ways to pay. Buy today and pay over time when you check out with Shop Pay. No late fees. Ever.
  • We're proud to offer Shop Pay Installments! Buy today and pay in 3 monthly payments with 0% APR. No late fees. Ever.

当您使用经批准的社交媒体宣传语时，还必须根据 Shop Pay 分期付款英国营销工具包的要求，添加以下适用于社交媒体的金融推广披露声明：

Shop Pay Installments offers credit in partnership with Affirm as lender. Affirm provides unregulated credit, subject to a credit check and minimum spend, which may vary. Terms apply. UK residents only, 18 and over with a debit card. A deposit is required at checkout. Missed payments could affect your financial status.

公告宣传语

Shop Pay 分期付款的公告宣传语可告知客户您正在提供一种新的付款方式。此宣传语强调客户可以分期支付购买款项。

您可以使用以下电子邮件和主页横幅标题来介绍分期付款选项（具体取决于您商店的地点）。

加拿大境内经批准的公告宣传语

英语：

  • Introducing a new way to pay over time.
  • Get it today, pay over time.
  • Big ticket items, small flexible payments.
  • Buy what you want, with flexible payment options.

法语：

  • Découvrez une nouvelle façon de payer en plusieurs fois.
  • Obtenez-le aujourd'hui, payez en plusieurs fois.
  • Effectuez des paiements flexibles avec Shop Pay.
  • Échelonnez le paiement avec Shop Pay.
美国境内经批准的公告宣传语
  • Introducing buy now, pay later with Shop Pay.
  • Introducing a new way to pay over time.
  • Get it today, pay over time.
  • Big ticket items, small flexible payments.
  • Buy now, pay later - choose the way you pay.
  • Buy what you want, with flexible payment options.
英国境内经批准的公告宣传语
  • Introducing pay over time with Shop Pay Installments.
  • Introducing a new way to pay over time.
  • Introducing a flexible way to pay over time.

在英国宣布推出分期付款选项时，您还需要添加金融推广披露声明和通用页脚披露声明。

如果您在主页横幅或任何空间有限的横幅上使用经批准的宣传语，则必须添加简短版金融推广披露声明。

个性化宣传语

个性化宣传语可让您在鼓励客户立即购物的同时，宣传可延后付款的选项。

您可以对宣传语进行个性化设置以适应您的业务。请查看以下个性化宣传语示例：

  • Design now, pay over time.
  • Wear now, pay in small flexible payments.

推广宣传语

您可以使用以下标题之一来创建推广横幅和电子邮件（具体取决于您商店的地点）。

加拿大境内经批准的推广宣传语

可能会触达魁北克省居民的电子邮件应使用法语或法语和英语。法语文案必须与英语文案同样醒目。如果已知消费者的语言偏好，则可以用其偏好的语言发送电子邮件。

英语：

  • Pay over time using Shop Pay.
  • Book now, pay over time.
  • Decorate now, split up the cost.
  • Shop today, pay in flexible payments.

法语：

  • Payez en plusieurs fois avec Shop Pay.
  • Réservez maintenant, payez plus tard.
  • Décorez maintenant, échelonnez le paiement.
  • Achetez aujourd'hui, payez en plusieurs versements flexibles.
美国境内经批准的推广宣传语
  • Buy now, pay later with Shop Pay.
  • Get it now, pay over time.
  • Yours now, pay later.
  • Decorate now, pay later.
  • Gift today, pay later.
  • Shop now, pay in flexible payments.
英国境内经批准的推广宣传语
  • Pay over time with Shop Pay.
  • No late fees. Ever.
  • Get it now, pay later. No late fees.
  • Pick a payment plan that works for you.
  • Buy today, pay over time with Shop Pay Installments.
  • Buy now, pay over time. No late fees.
  • Book now, pay over time, No late fees.
  • Big ticket items, flexible payments, no late fees.
  • Pay over time with 0% APR. No late fees.
  • Pay over time with 0% APR with Shop Pay. No late fees.
  • Get it now and pay later with 0% APR.
  • Pay in instalments over 3, 6, or 12 months.
  • Pay over 3, 6, or 12 months. No late fees.
  • Pay over time 3, 6, or 12 months. No late fees.
  • Pay over 3, 6 & 12 instalments. No late fees.

如果您在英国发送包含经批准的推广宣传语的电子邮件，则必须在该电子邮件中添加金融推广披露声明和通用页脚披露声明。

您还可以在主页横幅上使用经批准的推广宣传语。对于任何空间有限的横幅，您还必须添加简短版金融推广披露声明，并附上指向包含完整金融推广披露声明的对话框或页面的超链接。如果您无法满足这些要求，则必须创建一个有足够空间的横幅来显示完整的金融推广披露声明。

用于强调分期付款优势的经批准的副标题宣传语

您可以添加副标题来对公告、个性化或推广宣传语进行补充说明。副标题通常以较小的字体显示，并为上方的宣传语添加更多背景信息。

使用以下副标题之一来强调分期付款的优势：

  • Pay in full or choose a flexible payment plan with Shop Pay. Learn more.
  • Flexible payment options available.
  • Split your purchase into flexible payments.

发货时间较长时需使用的宣传语

如果使用 Shop Pay 分期付款购买的产品可能需要超过 30 天才能发货（例如预购产品或手工制品），那么您需要在相关产品页面上添加以下宣传语：

If you finance your purchase with Affirm, your first payment is due approximately two weeks after your purchase is finalized. Please note that due to extended delivery times, your loan payment(s) may be due before you receive your purchase.

经批准的产品推广宣传语

在您想通过电子邮件或社交媒体帖子推广的特定产品中添加推广宣传语。产品推广可以展示多种产品。例如：

请查看以下在美国和加拿大境内经批准的产品推广宣传语示例：

  • $XX.XX or flexible installment options starting at payments of $XX.XX
  • $100 or flexible payments starting at payments of $25

请查看以下在英国境内经批准的产品推广宣传语示例：

  • £XX.XX or 3 interest-free installments of £XX.XX
  • £XX or flexible payments of £XX.XX at 0% APR

披露声明

推广 Shop Pay 分期付款时，您需要添加以下必需的披露声明（具体取决于您销售产品所面向的国家/地区）。

美国 Shop Pay 分期付款披露声明

在您宣传 Shop Pay 分期付款付款时间表的任何位置添加以下披露声明：

Rates from 0-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers: affirm.com/licenses.

加拿大 Shop Pay 分期付款披露声明

在您宣传 Shop Pay 分期付款付款时间表的任何位置添加以下披露声明：

Rates from 0-31.99% APR (subject to provincial regulatory limitations). Payment options through Affirm Canada Holdings Ltd. ("Affirm") are subject to an eligibility check and depend on purchase amount, payment terms, vary by merchant, and may not be available in all provinces/territories. Minimum purchase and down payment may be required. For example, an $800 purchase could be 12 monthly payments of $72.21 at 15% APR for total repayment of $866.48 (credit charges of $66.48), or 4 interest-free payments of $200 every 2 weeks. Visit helpcenter.affirm.ca for more information.

英国 Shop Pay 分期付款披露声明

在您宣传 Shop Pay 分期付款付款时间表的任何位置添加以下披露声明。有关披露声明和披露声明展示位置的详细信息，请参阅Shop Pay 分期付款英国营销工具包。

在您宣传 Shop Pay 分期付款的任何位置（包括电子邮件、您的网站、户外 (OOH)、数字显示屏和不受空间限制的网站横幅资产）添加以下披露声明：

Credit is offered by Shopify International Ltd. (FRN: 1031087)in partnership with Affirm UK Limited. Shopify International Limited is an Appointed Representative of Affirm U.K. Limited, trading as Affirm, which is authorised and regulated by the Financial Conduct Authority (FRN: 756087). Affirm's company number is 10199101 and its registered office is at C/O TMF Group, 1 Angel Court, 13th Floor, London, EC2R 7HJ.

金融推广披露声明

请在任何宣传 Shop Pay 分期付款且包含金融促销的营销材料中添加以下披露信息。此披露信息应紧邻金融促销内容：

Shop Pay Installments offers credit in partnership with Affirm as lender. Affirm provides unregulated credit, subject to a credit check and minimum spend, which may vary. Terms apply. UK residents only, 18 and over with a debit card. A deposit is required at checkout. Missed payments could affect your financial status.

简式金融促销披露信息

如果您在空间有限的营销材料（例如网站横幅）上宣传包含金融促销的 Shop Pay 分期付款，请添加以下披露信息。此披露信息必须直接添加在营销材料文本下方，并包含一个有效的“详细了解”超链接。

“详细了解”超链接必须将客户引导至可查看完整金融促销披露信息的页面。如果无法实现此操作，那么您应创建空间充足的营销材料，以展示完整的披露信息：

Shop Pay Installments offers credit with Affirm as lender. Learn more.