Retail markets
Markets in Shopify help you expand and grow your business by customizing the customer experience. Markets represent specific sets of customers, which lets you create parent markets and submarkets with customizations at the levels you define. Refer to Markets overview to learn more about Markets.
Retail markets are a type of market that are designed to support unique customizations for in-person selling with Shopify POS. With Retail markets, you can create retail-specific merchandizing strategies that are different from your online or B2B customer experiences.