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Optimizing your store for AI

AI-powered search engines and shopping assistants can help customers discover and compare products. By optimizing your store for AI, you can improve your product visibility in AI search results.

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Designing product pages for humans and AI

Your product detail pages (PDPs) should serve both human customers and AI systems that crawl and analyze your content.

Recommendations when designing PDPs for customers

To keep the most important information visible and easy to scan, review the following recommendations:

  • Use clear, concise product titles.
  • Write compelling product summaries that highlight key benefits.
  • Display essential details such as price, availability, and key features prominently.
  • Use high-quality images with descriptive alt text.

Recommendations when designing PDPs for AI systems

When creating PDPs for AI systems to crawl, you must ensure your product information is comprehensive. Review the following recommendations to ensure your PDPs have the right information:

  • Add detailed product specifications and technical details.
  • Include comparison information with similar products.
  • Provide comprehensive product descriptions with relevant keywords.
  • Add structured data and product attributes.
  • Include sizing guides, material information, and care instructions as applicable.

If you want to add detailed content for an AI system to crawl, but that isn't applicable to your customers, then you can add this lower on your PDP (product detail page).

Install the Shopify Knowledge Base app

The Shopify Knowledge Base app is a free first-party app available with all Shopify plans. It lets you view and customize the FAQs that AI shopping agents use to answer questions about your store.

When shoppers use AI agents to search for products or ask about store policies, answers are curated based on your store's catalog and settings. Knowledge Base lets you view how often your store's info is requested by AI agents and customize FAQs to ensure AI represents your brand accurately, and highlights what makes your business unique. You can review the questions that customers are asking, so that you can provide the answers they're looking for.

With Knowledge Base, you can perform the following actions:

  • View Shopify-generated FAQs based on your store's settings and policies
  • Monitor customer inquiries about your store
  • Create custom FAQs to address a wider array of customer questions