Understanding your store FAQ metrics using the Shopify Knowledge Base app

After your store starts showing up in AI shopping conversations, the Shopify Knowledge Base app provides data on how often your products are showing up, which products are being surfaced, and what questions customers are asking.

Query log in the Shopify Knowledge Base app

You can view the questions customers are asking in AI shopping conversations and whether the AI shopping agents are able to answer the question in the Query log section of the Shopify Knowledge Base app. To view the full list of queries, click View full query log.

Use the following filters to preview different types of queries:

• All: All queries that were asked by customers.
• Answered: Queries that the AI agent was able to answer successfully.
• Unanswered: Queries that the AI agent was unable to answer.

The query data includes the following information:

• Agent: The AI shopping agent where the query was asked.
• Query: The specific question that was asked.
• Matched to: What source the AI shopping agent used to answer the query. This can include existing store information, or previously created FAQs.
• Date: The date and time that the query was asked.