Automatically generating product descriptions

You can use Shopify Magic to write product descriptions using automatic text generation. This feature uses Artificial Intelligence (AI) to take details that you provide, such as a product title and keywords, and generates a suggestion for a product description.

Before you generate automatic text for your product descriptions, review Tips for using Shopify Magic text generation.

Supported languages

Automatic product description generation is available in all languages supported by Shopify. You can write your prompt in any language, and the generated content will match the language of your prompt. For best results, write your prompt in the same language that you want your product description to be in.

Drafting a full product description

When you need to write a new product description, you can use automatically generated descriptions to help you get started.

Steps:

From your Shopify admin, go to Products.
Click a product that you want to draft a description for.
In the product description text box, click the Generate text icon in the toolbar.
Enter a prompt describing the content you want to generate, and then submit it. The generated text is applied directly to the product description. The more details you add, the more relevant the suggested content will be. You can include product features, keywords, desired tone, or any other instructions directly in your prompt.
Edit and format the product description to match your product and brand, and then click Save. Published products display the new product description right away.

Improving the content suggestions that you receive

When you evaluate generated suggestions for your product descriptions, consider what makes a good product description. Product descriptions need to communicate your product's benefits in a non-generic way that reflects your store's brand. When you're automatically generating description content, you'll get better results from including more details in your prompt.

The best way to improve the generated suggestions is to provide more details about your product in your prompt. At a minimum, provide a product title and at least 2 product features or keyword items before generating a description. If you add more keywords or phrases, then you'll receive more accurate and unique generated content. You can also specify a desired tone or writing style directly in your prompt.

To improve results, consider adding the following types of information to your product descriptions:

Product type keywords: If your product title doesn't explicitly describe the type of product, for example, a product name such as Washington that doesn't include eyeglasses, then you might get lower quality results. Provide keywords that indicate the product type or category, such as hot sauce or bar soap.
Information about the customer: The best product descriptions reflect the needs and interests of your target customer. Include some keywords about who the product would be great for, such as their demographic (young parents) or their values (eco-conscious, outdoorsy). This information is helpful for generating product benefits and determining the type of vocabulary used in your results.
Specific details about materials, production method, fit, intended use: Any product specifications you provide can be turned into paragraphs in your generated descriptions.
Important brand keywords or terminology: While the results will include different phrasing for the information you provide, special words or phrases are often kept, such as brand names or unique descriptive words. For example, if you describe your mint lip balm as mint-astic in the keywords, then the generated suggestions will often include that term.
Other product details: You can use the details that you've added to your product in Shopify to give you ideas about what keywords to provide. For example, if your product has variants, then you could provide the variant options such as size and color as keywords. Other product details could be considered as well, such as vendor, category, or collection names.