Shop Pay Installments social media and email marketing
Use this page to learn how to incorporate Shop Pay Installments into your social media, paid ads, and email.
Learn more about how to correctly use Shop Pay brand assets before you download and use the Shop Pay Installments logo in your marketing.
On this page
Paid advertising
You can include approved Shop Pay Installments messaging in your paid media, such as Facebook Ads or Google Ads.
Review the following considerations for including Shop Pay Installments messaging in your paid media, depending on your store's location.
Considerations for paid advertising in Canada
Social media advertising that might reach Québec residents should be in French, or French and English. French copy must be of equal prominence to English copy.
Considerations for paid advertising in the United States
If you use paid media to promote Shop Pay Installments in the United States, then you need to follow fair lending guidelines.
Considerations for paid advertising in the United Kingdom
If you use approved Shop Pay Installments messaging in your paid media in the United Kingdom, then the asset must include the Financial Promotion Disclosure.
If a paid media asset has space constraints, then you should instead include the Short Form Financial Promotion Disclosure, and must ensure that the asset is clickable, and leads to a screen that displays the full Financial Promotion Disclosure.
For more details about disclosure placement, refer to the Shop Pay Installments marketing toolkit for the United Kingdom.
Learn more about setting up marketing on Shopify.
Social media messaging
Use only the following approved messaging to promote Shop Pay Installments on your social media, depending on your store's location.
Approved social media messaging in Canada
Use only the following approved messaging to promote Shop Pay Installments on social media in Canada. Social media advertising that might reach Québec residents should be in French, or in French and English. French copy must be of equal prominence to English copy.
English:
- We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
- We're proud to offer more ways to pay. Buy now, split up the cost with Shop Pay.
- We're proud to offer Shop Pay Installments! Buy today and make flexible payments starting at 0% APR.
French:
- Nous sommes fiers d'offrir plus de moyens de paiement. Vous pouvez désormais payer en plusieurs fois avec Shop Pay et choisir le plan qui vous convient le mieux.
- Nous sommes fiers d'offrir plus de moyens de paiement. Achetez maintenant et échelonnez le paiement avec Shop Pay.
- Nous sommes fiers de proposer les paiements échelonnés Shop Pay ! Achetez aujourd'hui et effectuez des paiements flexibles à partir de 0 % TAEG.
Approved social media messaging in the United States
Use only the following approved messaging to promote Shop Pay Installments on social media in the United States:
- We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you.
- We're proud to offer more ways to pay. Get what you want in 4 interest-free payments or choose a monthly payment plan when you check out with Shop Pay.
- We're proud to offer Shop Pay Installments! Buy today and pay in 4 or more payments starting at 0% APR.
- Shop Pay Installments is available in store! Shop your favorites in person with flexible payment options. Stop by and ask us how to get started.
Approved social media messaging in the United Kingdom
Use only the following approved messaging to promote Shop Pay Installments on social media in the United Kingdom:
- We're proud to offer more ways to pay. Now you can pay over time with Shop Pay and choose the plan that's best for you. No late fees. Ever.
- We're proud to offer more ways to pay. Buy today and pay over time when you check out with Shop Pay. No late fees. Ever.
- We're proud to offer Shop Pay Installments! Buy today and pay in 3 monthly payments with 0% APR. No late fees. Ever.
When you use the approved social media messaging, you must also include the following Financial Promotion Disclosure for social media as per the Shop Pay Installments marketing toolkit for the United Kingdom:
Shop Pay Installments offers credit in partnership with Affirm as lender. Affirm provides unregulated credit, subject to a credit check and minimum spend, which may vary. Terms apply. UK residents only, 18 and over with a debit card. A deposit is required at checkout. Missed payments could affect your financial status.Email disclosure
Before you send an email about Shop Pay Installments, make sure that the email includes:
- An option for the recipient to unsubscribe and opt out of future marketing emails.
- The approved messaging and required disclosures.
- A physical postal address for your store.
Make sure to also follow the applicable privacy regulations in your country.
Abandoned cart email
If a customer has items in their cart and then leaves your online store, then you can encourage them to complete their purchase with an abandoned cart email that highlights splitting purchases into payments using Shop Pay Installments.
You can highlight the option to pay in installments with the following approved headlines, depending on your store's location.
United States and Canada
- Don't forget, you can pay over time with Shop Pay.
- Complete your checkout with the payment plan that works for you.
- Your cart's waiting for you! Want to pay with flexible payments?
- Check out now, pay over time.
United Kingdom
- Still thinking about your item?
- Your cart's waiting for you!
For stores in the United Kingdom, it's recommended that you send only one email regarding an abandoned cart that references paying with Shop Pay Installments.
Announcement email
You can send an email that lets your customers know that you offer Shop Pay Installments. In your email, explain how paying in installments works.
Promotional email
Include Shop Pay Installments messaging in your promotional emails to remind customers that they can pay for their order using Shop Pay Installments. Consider adding approved messaging in emails about important dates for your industry. These dates can include Black Friday, Cyber Monday (BFCM), Christmas, end-of-year, or Valentine’s Day emails.