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Shop sales channel performance analytics

You can access comprehensive analytics about the Shop channel's performance, including detailed metrics about Shop and Shop referral transactions. These analytics help you understand how the Shop channel contributes to your business growth by tracking key performance indicators such as total sales volume, order counts, payment methods, and customer engagement across both the Shop app and Shop website.

Learn more about analytics and reports in your Shopify admin.

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View performance analytics

If you activate the Shop feature on your account, then you can view Shop metrics in the Shop sales channel in your Shopify admin. If you don't have enough customers using Shop, then certain performance metrics won't be available. These metrics become available after more customers start using Shop.

You can view the following Shop data metrics:

  • Shop orders: The number of orders placed on the Shop sales channel.
  • Shop sales: Your total sales made on the Shop sales channel.
  • Referral orders: Orders referred to your online store from Shop.
  • Referral sales: Sales referred to your online store from Shop.
  • Shop product impressions: The number of times your products were viewed on Shop.

Steps:

  1. From your Shopify admin, go to Sales channels > Shop.

  2. Optional: From the Shop sales channel, click calendar icon, and then select the time frame that you want to view. You can select today, the last 7 days, or the last 30 days.

  3. Optional: Click a metric to view a more detailed report in your Reports list. You can view the Shop channel orders reports with the appropriate metrics pre-applied.

Viewing Shop performance reports

In the Reports list of your Shopify admin, you can access the following default reports related to the Shop channel:

  • Shop channel orders: The net payments and transactions from orders where the sales channel is Shop.
  • Shop channel product impressions: The number of times products were viewed in the Shop channel.
  • Shop payments by type: The net payments from Shop channel transactions.
  • Shop Pay transactions: The net payments and transactions from orders where the transaction used Shop Pay.
  • Shop Campaign ROAS: The return on ad spend (ROAS) for orders associated with Shop Campaigns.

You can change the date range that you're reviewing, create a comparison with another date range, and select the regularity of the metrics. Learn more about customizing and editing your reports.

From each report, you can print the current report, export the current report, or save the report.

View a list of sessions referred by the Shop app

In your Shopify reports, sessions referred by the Shop app are listed in the Sessions by referrer report and the Sessions over time report as shop_app in the UTM source dimension column. You can filter your reports' data by UTM source to view only sessions referred by Shop.

Learn more about applying filters to your reports.

Steps:

  1. From your Shopify admin, go to Analytics > Reports.

  2. Click the Categories dropdown menu, and then select Acquisition.

  3. Click Sessions by referrer or Sessions over time.

  4. In the configuration panel's Filter menu, click Add Filter to add a filter.

  5. Search for UTM source and then select it.

  6. In the new UTM source filter, click Select value, and then enter shop_app.

  7. Click Apply to view a list of sessions referred by Shop.