Setting up B2B discounts

You can offer reduced pricing to your B2B customers in multiple ways. You can add an overall percentage adjustment to all products or set fixed prices for specific products using catalogs. If you want to offer specific discounts instead of or on top of catalog pricing, then you can create automatic discounts or discount codes for your customers.

Automatic discounts and discount codes apply as additional discounts on top of any price adjustments that you make using catalogs. In a blended store, any discounts that you set to be eligible for All customers, Specific customers, or Customer segments apply to both B2B and D2C customers by default. To make a discount available to only specific B2B customers, create a B2B market and then assign the market to the discount's eligibility settings.

Adjusting product prices using catalogs

Catalogs offer two ways to adjust pricing: overall adjustments and fixed prices. After a price is adjusted, it applies to any companies that you assign the catalog to.

You can use an overall adjustment to apply a percentage-based increase or decrease on all products included in a catalog. For example, if you want companies that purchase from your West Coast catalog to pay 20% less than the default product price, then you can use an overall adjustment to apply a 20% discount.

You can also add fixed prices to specific products included in a catalog. After a fixed price is assigned, any overall adjustments on the catalog no longer apply.

Setting up discounts for B2B

Discounts are available by default for B2B. If discounts for B2B aren't available in your store, then the store or organization owner can contact Shopify Support to activate them. Any existing discounts that you have in a blended store apply to both B2B and D2C customers by default. To make a discount code or an automatic discount available to only specific B2B customers, you can assign a B2B market to the discount's eligibility settings. Learn more about managing discount eligibility.