Store design checklist

When you're getting started with Shopify, there are some things you should consider adding to your store to create trust with your customers. When visitors trust your store, they're more likely to place an order.

This checklist has been created based on the success of other Shopify stores to help you build trust with your store's visitors.

Check that your store is using the following features:

Step 1: Set up your menu.

Make sure that your store's menu is easy to understand and use across all devices.

Review menus.

Step 2: Create an About Us page.

Share your brand story and values with an About page.

Review pages.

Step 3: Create a Contact Us page.

Include information on how to reach you with a Contact page.

Review pages.

Step 4: Add photos and videos to your products.

Include multiple photos and videos on your product pages.

Review products.

Step 5: Include your product descriptions as a block on your Product page.

Use blocks on your Product page to organize and include your product descriptions.

Review products.

Step 6: Update your shipping policy for international orders.

Make sure that your shipping policy includes information on taxes and duties for international orders.

Review store policies.

Step 7: Add a return policy to your store.

Generate or add a clear return policy to your store.

Review store policies.

Step 8: Check your store's speed.

Test your page load times and optimize images, remove unused apps, and fix broken links to keep your store fast.

Review online store speed.

Step 9: Test your store on mobile devices.

Preview your theme on a phone to verify that images, menus, and checkout all work correctly on smaller screens.

Preview your theme.

Step 10: Test your checkout.

Place a test order to make sure the checkout process works smoothly from start to finish.

Review checkout settings.